About The Project

“Haddak” is a concept branding project.

What is “Haddak”?

Due to the extreme rate of problems and everyday hardships in Lebanon, and due to the unfortunate stigma regarding mental health sessions with psychiatrists, A local NGO, Haddak, decided to tackle this issue.

Its main objectives are raising awareness about mental health support and providing the necessary resources and support for the individuals in need.

The logo consists of modern Arabic typography with the symbolism of a smiling face, as well as two individuals bonding.

The color green relates to balance and harmony. It is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart.